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The web site had the following on the site, "Mosaic by Simo - Authentic Moroccan Deli and Restaurant." We noticed that the web page said " Being New Zealands first authentic Moroccan Restaurant, we feel a great responsibility to introduce our guests to the wonderful flavors and hospitality of Morocco and provide an unforgettable dining experience." It also said " Good food, made from a colourful medley of the freshest ingredients, with loving hands and hearty laughter, takes time. So, take time to share the pleasure of eating at Mosaic by Simo. Lincoln Road, Christchurch, New Zealand." The header had Take a way as the highest ranking optimized keyword. This keyword is followed by deli ., cafe, and catering which isn't as urgent as Take a way. The other words mosaicbysimo.com uses is cooking classes moroccan tour.